What education can learn from golf ?Brilliant brand.

Great example of golf brand. Finnish Sauna driver.








Spring is coming soon and all the golfers collect their equipment and gears. Golf is the most productized brand in the world. If you are a golfer you know that very well. Golf markets are full of different gears and products. You can find clothes, underwear, shoes, caps, mugs and everything with golf brand. Even there are certain wines, deodorants, jewellery, cosmetics and energy drinks for golfers. Almost everything is linked to golf.

What about education branch ?

What is the most biggest industry and branch in the world ? Surprisingly is not the media, arms industry, trade or farming.The largest branch is education.Most of the people work in education jobs. Especially in Nordic countries education takes 1/3 of national annual budgets. Public sector and schools employ millions of people every country. Also education sector needs more brands, goods, labels and products. There are lack of good quality international and national brands.

Teachers as a product

Still there are lot of potentials to develop new equipment and articles in schools and institutes. We have all that human resources and knowledge to do that. In Finland our best brand is well-educated teachers. Now we need good knowledge and skills to sell that excellent product. Teachers are also sustainable and renewable resource.

Let’s work on it!

Italians do it better ?

Rope pulling Muurame-Cremona 3-1






Last week we had international guest from Cremona Italy. This student exchange has started few years ago and this was third exchange course with our schools. This kind of international contacts are marvellous places to learn more. We teachers should offer posibilities to our youngsters to have foreign contacts. What have learnt during this marvellous week ?

1. Italians have for sure learnt a lot Finnish habits,schools and family life in general. Italians lived in Finnish homes and families, so it obvious that they noticed what normal Finnish family do for breakfast, what are their hobbies, do they go sauna every day and so.

2. We all learnt speak more fluently English. Best part of the co-operation is to improve your self-esteem and encourage to meet different people. You understand the meaning of dialogue in communication.I believe that Finnish students spoke little better English than Italians. Thanks to world's best teacher training.

3. We teachers found out that we have quite different schooling systems. Allthought the education systems were different, schooling and teaching are very similar round the world. And teenagers have the same problems and same joys here and there. We teachers got new friends and colleagues in the south.

4. In my mind Italians have better social skills and they take rapidly contact to you. They got very good sense of humour and they are much more positive than us. We could learn more about their positive attitude instead of negative mood. Italians do the "small talk" better.

So people are still the best part of these exchanges. Friendship is unique and universal phenomenon. Our folks will see each other in October in Cremona.

Arrivederci !